Sometimes Marketing Works
by emily
Six apples, six peaches, two heirloom tomatoes, a thing of blackberries, a thing of broccoli, two zucchinis, two cucumbers, two ears of corn, one eggplant.
So I think it’s a fairly universal thing this day in age (day and age?) to dislike feeling blatantly marketed to. Commercials stink! Or, like, when Good Morning America does a whole fucking segment on the next Dancing With the Stars contestants, as though it’s national news. Get it together, GMA, we see through you. You’re promoting a show on your own network. We know what you’re doing! Which is why I was surprised how readily I calmly accepted some straight-up marketing today at the farmer’s market.
Whoever does the Chipotle marketing just gets me. They just get me. Remember this video?
I posted this before so maybe you saw it then, but also I just watched it again and I LITERALLY CRIED AGAIN. Argh, everybody take your pigs out of the cages and put them on the grass! Let’s all hold hands with each other and eat vegetables together. LET’S ALL GO TO CHIPOTLE whyyyyy are they so good at marketing?!
Today at the Central Square farmer’s market there was a Chipotle booth where they gave a little wooden token to every person who asked for one. It was worth $10 of food at the farmer’s market. You took it to a booth, you got your fruits and veggies and meat and eggs and whatever else. There’s a pasta guy, you could have gotten pasta, too. And you get $10 of farmer’s market food for free. Chipotle reimburses the farmers. The woman at the booth said we should make sure to thank the farmers for growing all this delicious food for us all to eat.
I see no downside to this.
All that food in that picture up there cost $30 but I got it for $20. What a delightful turn of events! And this is more than enough food for the two of us to eat in a week, and we can seriously put away fruits and vegetables.
Seriously, though, let’s all go get burrito bowls, those Chipotle guys KNOW WHAT IS UP.
That is truly great; thanks for the heads up.
On a related (?) note, a Davis Sq. Chipotle cashier once bought my dinner.
You know, I never knew Chipotle was so into local and free range etc. I’ve never eaten there. I’ll have to do that. They just opened one down the street. Thanks Emily Kaye!
Wow. Just wow. I felt so much for those pigs, it was like a 1 min emotional roller-coaster that left me longing for Chipotle, and I’ve never even had it. But now I want it. That and a back yard filled with pigs. And chickens (think about the free eggs!!)